A blog is not only useful in creating dynamic, optimized Web content — it’s a mandatory part of any online business presence. Blogs can aggregate relevant industry news and provide useful, lively, original content that provides a unique perspective. And, blogs based on promotion-free content can help establish your business footing within a particular niche.

5 Real Reasons Blogs Work for Business

Blogs set the stage for an ideal buying environment. A blog can 1) establish authority within your space, 2) communicate your business integrity, 3) build your credibility, 4) provide a sense of familiarity with your audience, and, by fostering an environment of involvement with your readers, 5) provide social proof that you are worth paying attention to.

What makes a great business blog?

• It delivers captivating headlines along with entries that fulfill their promise.


• It has content that readers feel compelled to respond to, and to share.


• It has a manager who promotes a two-way street of communication, responds quickly when necessary, and posts fast when news breaks.


• It helps people live better: It provides useful information and helps them choose the right life coach, do a better hand jive or use your product better.


• It’s free with information. A great business blog doesn’t censor authentic information, and it doesn’t use itself as a platform. Listen to your community and use your blog to own up to things that go wrong.


• It provides great content. A great blog does not simply provide rewrites of the news. Instead, its content is the result of looking at several news sources from multiple angles. And, when your audience is part of the long tail, it’s perfectly conceivable that your blog can break news stories, even if you’re not CNN.


• It provides good, natural links.

Let’s get started.

Based in Portland, Maine, I have spent the last two years working as an SEO writer and content developer. I produce effective, optimized content, possess solid news judgment, and have over ten years of experience writing about business and technology.

• Recently, I developed seed content and spearheaded the creation of a new blog for Lifeline® Medical Alert. There is nothing I like more than becoming an expert in an industry, demographic, or specialization, whether it’s about how users are working with your new technology, or supporting a vital service for the eldercare community.


• I tailor content based on popular keyword searches, and provide just the right amount of activity to balance original content and commentary with news from the collective community.


• I can provide seed content to help your business launch its blog, or can manage your existing blog by keeping it current and relevant.

Contact me to discuss your blog.